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Shameless Hussy

Lipstick signed, each Shameless Hussy wine bottle lets her personality shine, highlighting the wine varietal attributes. The brand became instantly a best-seller with consumer loving the flirtatious playfulness and the winemaker's honesty.

SHAMELESS HUSSY WINES

Lake Chelan, WA, United-States

 

Judy and Don at Hard Row to Hoe Winery are really proud of the quality of their production. So when some harvests become slightly lower quality wine they were worried it may compromise their full portfolio.

That is until they proudly admitted the wine quality and a secondary brand was introduced: "Shameless Hussy".

Lipstick signed, each bottle lets her personality shine, highlighting the wine varietal attributes. The brand became instantly a best-seller with consumer loving the flirtatious playfulness and the winemaker's honesty.

 

Real life shameless hussies


CREDITS

  • Art Direction: Laurie Millotte 
  • Lettering: Laura Worthington
  • Photography: Brandever

AWARD

  • Packaging Design Served, Behance