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—  My story, ethos and approach.

My Story

Award-winning designer, worldwide traveler, who currently calls Vancouver, Canada, home. Over 10 years of professional experience. Thrive in delighting customers of exceptional brands with bespoke and effective design.


Childhood

Originally from the French wine region of Burgundy, move often across the country to accommodate father's career

Teenage Years

Fiercely independent, move to boarding school at 14 to study Applied Arts and graduate with Honours

2001-2006

Study multimedia, user-experience, typography and layout at prestigious École Estienne in Paris

July 2006

Graduate and move to Vancouver (Canada) to take on a personal challenge: one day I will be bilingual!


2006 - 2010

Designer for Brandever StrategyMy first design wins the Best of Show at the prestigious San Francisco Wine Labels Competition

2011-2014

Creative Director for Brandever Strategy20 of my designs are exposed at the San Francisco Museum of Modern Art

Early 2014

Move to Oslo (Norway) to challenge myself and create Scandinavian design at OlssønBarbieri Studio

Late 2014

Move to Berlin (Germany) to experience the happening city and work at Ruska Martin Associates


2015

Live in Vietnam, Japan, Hawaii, Mexico and more while designing for clients from all over the world

Late 2015

Experiment with the idea of creating quality visual assets for the alcohol industry entirely online

2016

Back to Vancouver. Design meaningful creative solutions with select clients. Launch Outshinery.com

2017

Onwards!

 

Ethos

"Every time I make a piece of creative work, I have the choice to make the world a little better or a little worse… and the second option is not an option.*"

*Forever grateful to Naresh Ramchandani for awakening this responsibility in me.


Approach

 

—  One-on-one services

  • Brand Strategy
  • Naming
  • Brand Design
  • Packaging
  • Copywriting
  • Custom Product
  • Consulting

—  On-boarding

  1. Fill out this short questionnaire to establish a fit.

  2. Review and accept custom estimate. Sign work agreement and pay 50% deposit. (Two 25% payments will follow upon reaching agreed on milestones.)

  3. We start creating together! 

 

—  Design process in 6 simple steps

 Strategy

 Strategy

Discovery

Discovery

Concept Ideation

Concept Ideation

Revisions

Revisions

Final Art

Final Art

Production

Production


Clients

Positive impact doesn’t happen in isolation. That is why I work with my clients (and not just for them) and also why I collaborate with highly skilled creatives from all over the planet.  

If you are a game changer, don’t believe in compromise and are prompt to laugh: I want to hear from you!


Photo credit: Valeska von Mühldorfer

Photo credit: Valeska von Mühldorfer

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