Nagging Doubt
Nagging Doubt Wines brand had to reflect the many iterations which went through the owner's head before hitting the green light. It also highlights the quality and craft unique to this upcoming winery.
NAGGING DOUBT WINES
Okanagan Valley, British-Columbia, Canada
After spending most of his life doing a job he didn't enjoy, Rob decided to move ahead and build his recurring dream: a winery.
The brand had to reflect the many iterations which went through his head before hitting the green light. It also had to highlight the quality and craft unique to this upcoming winery.
With the amount of press received at launch and wine stores proudly showcasing the bottles, Nagging Doubt encountered an immediate success.
“Most importantly, Laurie is very open to customer feedback - this is of critical importance to us at Nagging Doubt wines, where we pride ourselves in being involved in every aspect of our business. Laurie has become a true business partner and we would recommend her work without hesitation!”
PROCESS
Each label is a reduced photography of a big lettered chalkboard highlighting the specifics of the wine (appellation of origin, bouquet, food pairing, etc.).
Available online is a timelapse video of the actual design, giving the consumer an inside view of the process.
“I wanted to let you know that I made it into the Art Directors Club “Young Guns” competition this year. It is quite hard to get into, so I am truly humbled and excited.
I entered the Nagging Doubt Viognier label as one of my submissions— I’m sure that was the deciding factor haha.”
CREDITS
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Illustration: Dana Tanamachi
- Photography: Laurie Millotte
AWARD
2011 San Francisco International Wine Competition, Double-Gold
